17 Ways to Gain Followers on Instagram in 2023


If you are in search of ways to boost your Instagram following in 2023? Well, you’ve landed in the right place! 

With many years of experience, I’ll be sharing 17 tried-and-tested ways to get more Instagram followers and the best part is, I will not ask you to buy followers or use bots. 

Cause all I believe in is growing your community organically and authentically, so these tips are all about that.

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1. Don’t Buy Instagram Followers

Let’s start with the most important tip: don’t buy Instagram followers. While it may seem like an easy shortcut, buying followers is against Instagram’s Terms of Use and can actually harm your account in the long run. 

Being a digital marketing expert I can confidently say that a web algorithm is smart enough to weed out fake engagement and phoney accounts, so it’s better to focus on growing your audience organically. 

It may take some time, but gaining outstanding followers who engage with your content is well worth the wait.

2. Have a Strong Personal Brand Value

If I have to give a tiny name to any Instagram account it is a shop window, and you want to make sure it’s clear to show what you’re selling. 

Having a strong personal brand and value proposition is something that converts visitors into followers. 

Whether it’s styling tips, inspirational quotes, or cooking content, make sure your niche is clear and consistent. But that doesn’t mean all your content has to be exactly the same. 

Concentrate on 3-5 content pillars connected to your area to add variation without compromising your primary value.

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3. Create an Aesthetic Instagram Feed

Instagram feeds are like your online portfolio, so don’t you think making a good first impression is important? 

A strong Instagram appearance could mean the difference between a visitor choosing to follow or thumping away, with only seconds to introduce yourself and convey your brand personality.

Use an Instagram feed planner like Later’s Visual Planner to create a visual identity that supports your brand’s look and feel.

4. Optimize Your Instagram Bio

It is usually the first touchpoint for new visitors, so make sure it communicates who you are and what you are offering straight away.

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5. Write Your Captions for Instagram SEO

With the new update, Instagram now allows users to search using keywords, so writing relevant, descriptive captions using choice keywords can effectively impact your content’s discoverability. Take the time to research which keywords are relevant to your niche and use them in your captions.

6. Discover the Best Hashtags

Hashtags are another best tool for growth on Instagram. Using relevant, targeted hashtags on your posts and stories might help you reach your target audience even if they haven’t previously engaged with you.

Use Later’s Instagram hashtag tool, Hashtag Suggestions, to find inspiration for which hashtags to use but make sure to set your account to the public settings if it’ll be on private you will not get the desired reach.

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7. Create a Consistent Instagram Posting Schedule

I can bet over it that consistency is key when it comes to growing on Instagram. 

It is a fact that recently analysed over 22 million Instagram feed posts to discover how posting frequency impacts average reach and engagement rates. 

Posting more Reels, along with an effective hashtag and keyword strategy, is always the best method to attract new audiences.

Read more: https://www.beingmomandmore.com/500-stylish-baby-names-2023/

8. Find Your Best Time to Post

Posting at the right time can result in a surge in traffic and new followers.

The optimal time to post on Instagram in 2023 is 11 a.m. To find your best time to post, analyze your audience’s behaviour using Instagram Insights or the simple trick is to search for it on Google.😎

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9. Make Accessible Content

Accessibility, yes this is important for making sure everyone can engage with your content. 

All you need to do is add subtitles or text overlays to video footage, write informative alt text for Instagram images, verbalise visual elements during tales and videos, capitalise each word in Instagram hashtags, and generate mobile-friendly content.

“Push yourself to put that extra effort and time to reach your goals. Keep moving forward with your account until you achieve it”

10. Work With Other Creators & Influencers

I’ll suggest partnering with like-minded influencers and brands (if possible) as a major growth hack.

You’ll benefit from the brand association and gain exposure to a new group of potential fans.

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11. Start Creating Instagram Reels

Yes you read it right Instagram Reels are one of the most effective ways to reach new audiences on the app. 

Use keywords and hashtags in your Reel captions that accurately describe your video content, and search for trending sound. 

Make your Reels concise and engaging to prompt viewers to watch again. Use on-screen text for those who watch without sound and strive for high-quality footage.

12. Optimise Your Instagram Stories Highlights

Optimising story highlights can help you increase brand awareness, attract new followers, and showcase your most valuable Instagram stories to new visitors without letting them disappear.

And here comes the interesting part you can use scheduling tools to plan and share your Stories in advance to make the uploads easy and stress-free.

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13. Create Quality Content

Creating share-worthy content is a great way to organically reach new audiences may it be in the form of videos, Inspirational quotes, informative carousel posts, and on-trend memes all are my tried-and-tested formats that can go viral.

14. Lean Into User-generated Content

Encourage people to share UGC to boost brand awareness and grow your following. One thing I’ll suggest is to use polls or surveys to make your followers tag your brand in their posts.

Read more: https://www.beingmomandmore.com/7-tips-to-manage-screen-time-for-toddlers-health/

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15. Run an Instagram Giveaway

Giveaways are in trend to attract potential followers

If you want to grow your Instagram following quickly, hosting a giveaway is a great idea. 

Make sure to set clear entry requirements like tagging a friend, sharing on Stories, and following your account to support your goals.

16. Cross-promote Your Instagram Through Other Channels

I have tried this and this is a super effective way to gain followers fast. 

Cross-promoting your account on other platforms like Facebook can help you reach new audiences. Connect your Instagram account to other accounts and encourage viewers to click through to your Instagram profile.

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17. Analyze High-performing Content

Monitoring your performance on Instagram is important for understanding what works and what doesn’t. 

Use the Instagram Analytics dashboard to track your reach and other metrics that can help you to observe your strength and weakness for future results.

Winding up

By following these tips and strategies, you’ll be well on your way to building an engaged community on Instagram in 2023. 

Remember: quality over quantity is always better when it comes to growing your following organically and authentically.

Wish you luck!


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Being Mom & More

Parul Garg
Parul Garg

Welcome all the lovely ladies and especially those generous men who may have landed here looking for some solution or ideas or any sort of info to help their better-halves. Read More…

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